Hurley Flagship Store France

HurleyFlagship Store

  • 12 STORES
  • 11 SHOP-IN-SHOP
  • THE BRAND CLUB
  • 5 OFF-SITE EVENTS
  • 160 WINDOWS
Directed the complete retail development for the brand across Europe from 2014 to 2022. Orchestrated six go-to-market events in key European locations: France, UK, Germany Netherlands, Spain, Portugal, Canary Islands.

Created a cutting-edge flagship store in Hossegor, France—Europe’s premier surf spot: The store stands as a landmark. Served as the catalyst for the successful launch of the brand’s European presence.

 

Service provided: Technical design, construction and assembly of store
CLient: Lateral Thinking
Locations: France, UK, Germany Netherlands, Spain, Portugal, Canary Islands, 2014-2022