Hurley Flagship Store

HurleyFlagship Store

Our team directed the complete retail development for the brand across Europe, overseeing the establishment of 12 stores, 11 shop-in-shops, and the brand club.

Additionally, we orchestrated six go-to-market events in key European locations, including France, the UK, Germany, the Netherlands, Spain, Portugal, and the Canary Islands from 2014 to 2022.

Our work culminated in the creation of a cutting-edge flagship store in Hossegor, France—Europe’s premier surf spot. This futuristic store not only stands as a landmark but also served as the catalyst for the successful launch of the brand’s European presence.


Service provided: technical design and construction of storefront.
Client: Lateral Thinking
Location: Hossegor, France 2016