Nike The Future One

Nike The Future One

For this window production, we scoured a metal scrap yard, navigating mounds of junk for refined pieces in a Star Wars-like adventure.

 

Acquiring ’80s lifestyle objects and toys from vintage stores, in line with the Nike Directive, we excluded weapons and sports items.

 

The challenging task of painting 10m² of junk white required 2-3 coats for all sides. Achieving the illusion of floating neon lights posed another challenge, prompting us to design a special system for this unique effect

 

Service provided: Production of window display
Client: Lateral Thinking
Location: Barcelona, 2013