NIKE THE FUTURE ONE

NIKE THE FUTURE ONE

For this window production, we scoured a metal scrap yard, navigating mounds of junk in a Star Wars-like adventure to find refined pieces.

In line with the Nike directive, we sourced ’80s lifestyle objects and toys from vintage stores, deliberately excluding weapons and sports items.

The challenging task of painting 10m² of junk white required 2–3 coats on all sides. Creating the illusion of floating neon lights posed another challenge, leading us to design a special system to achieve this unique effect.

 

Service provided: Design & production of window display
Client: Lateral Thinking
Barcelona, Spain
2013