For agency Lateral Thinking and Ras Architects, Barcelona, 2017, this unique Nike project—a sports club—required creativity and collaboration from all parties, including the brand team. Our role involved developing the space concept and coordinating design efforts between the agency and the architectural studio.
Additionally, our studio curated the selection of local artists to enhance the conceptual richness and foster connections with the local community. Our partnership with Lateral Thinking dates back to 2006, during which we have collaborated on diverse projects both locally in Barcelona and internationally, where a sculptural approach was integral.
